On Call for You · MD/DO only

You know exactly what to tell a patient who feels like this.
You've never once told yourself.

Physician-built coaching for the doctor who carries everyone else's care and has nowhere private to put down her own.

Start On Call for You, free through Aug 20 Not sure yet? Find your Stress Type

records stored: 0 · name attached: none · free through August 20

Who this is for

You don't need a diagnosis to know something's off. You need somewhere to put it.

You’re the one everyone else’s care runs through, and no one has asked in a while who runs through yours.

You’ve sat in your own driveway longer than the drive home took.

You’ve told a patient exactly what to do about rest and boundaries, then gone home and done none of it yourself.

You value your coach and your therapist — but at 2am, when you need someone, no one is awake.

I trained in medicine for ten years and coached physicians for ten more before I built any of this. On Call for You runs on DistressRx™, the six subtype stress framework built with 3,000+ women physicians, not a wellness app with a doctor's name attached to it. That is also why it knows what hour it is, and changes what it offers you at 2am versus 2pm.

Ali Novitsky, MD · Triple board‑certified · Creator of DistressRx™

Where to start

Three ways in. Start wherever you actually are tonight.

Free · 3 minutes

Not sure where to start?

Find your Stress Type. A short, free assessment built on the same clinical framework behind everything else here.

Take the quiz →

Anonymous · Any hour

Need somewhere to put tonight, specifically?

On Call for You. Coaching that's never stored on our servers and never knows your name. Free through August 20.

Start free →

CME-accredited · Year-long

Ready for the deeper work?

Transform®. Year-long coaching for women physicians built for the long arc, not just the hard nights.

Join the waitlist →

In her own words

"Ask Ali has coached me through some of my most challenging moments, both at home and at work. She helped me regulate before a hard call, and steadied me before walking into a patient's room for a difficult conversation. It is not an exaggeration to say having it available has been life changing."

Dr. Bridget Godwin · Pediatrics, The FIT Collective

10 years · 3,000+ women physicians · 200,000+ hours of Category 1 CME

$ session status

records_stored : 0

name_attached : none

saved_location : your device only

on_session_end : gone.

For hospitals, medical societies, and practices

Bring this to the people who carry your organization's clinical load.

Team & institutional wellness

Strength, nutrition, and stress-regulation programming built for your staff, including group access to On Call for You.

Keynotes & physician training

Built on the same clinical framework behind everything on this page, delivered live to your organization.

Accredited CME for your institution

Category 1 credit brought to your organization through TransparentCME, our directly ACCME-accredited platform.

Visit TransparentCME →

Book a callOne conversation, we'll point you to the right program.

A separate company

TransparentCME. Direct ACCME‑accreditation, open to any physician educator.

Home to The FIT Collective's own 18 programs, and to accredited CME from other physician educators. Direct accreditation, not a joint‑provider dependency, with 200,000+ hours of Category 1 credit already delivered.

Visit TransparentCME →

200,000+

hours of Category 1 CME delivered

Direct ACCME accreditation.

Open to other physician educators, not just The FIT Collective.

On TransparentCME · 18 programs and growing

18 accredited programs on TransparentCME. Six to start with.

Every program is ACCME accredited and delivered on demand, with new ones added weekly. These six are the most requested — see the rest, with full credit hours and faculty, on TransparentCME.

See all 18 programs →

30 Category 1 Credits