Dr. Ali Novitsky standing in soft ambient light, looking toward the camera
On Call for You · MD/DO only

You know exactly what to tell a patient who feels like this.
You've never once told yourself.

Physician-built coaching for the doctor who carries everyone else's care and has nowhere private to put down her own.

Start On Call for You, free right nowNot sure yet? Find your Stress Type
records stored: 0  ·  name attached: none  ·  currently free
Who this is for

You don't need a diagnosis to know something's off. You need somewhere to put it.

You’re the one everyone else’s care runs through, and no one has asked in a while who runs through yours.
You’ve sat in your own driveway longer than the drive home took.
You’ve told a patient exactly what to do about rest and boundaries, then gone home and done none of it yourself.
You value your coach and your therapist — but at 2am, when you need someone, no one is awake.
Close portrait of Dr. Ali Novitsky

I trained in medicine for ten years and coached physicians for ten more before I built any of this. On Call for You runs on DistressRx™, the six subtype stress framework built with 3,000+ women physicians, not a wellness app with a doctor's name attached to it. That is also why it knows what hour it is, and changes what it offers you at 2am versus 2pm.

Ali Novitsky, MD · Triple board‑certified · Creator of DistressRx™
Where to start

Two ways in. Start wherever you actually are tonight.

Free · 3 minutes

Not sure where to start?

Find your Stress Type. A short, free assessment built on the same clinical framework behind everything else here.

Take the quiz →
Anonymous · Any hour

Need somewhere to put tonight, specifically?

On Call for You. Coaching that's never stored on our servers and never knows your name. Free right now.

Start free →
In her own words

"Ask Ali has coached me through some of my most challenging moments, both at home and at work. She helped me regulate before a hard call, and steadied me before walking into a patient's room for a difficult conversation. It is not an exaggeration to say having it available has been life changing."

Dr. Bridget Godwin · Pediatrics, The FIT Collective
10 years · 3,000+ women physicians · 200,000+ hours of Category 1 CME
$ session status
records_stored   : 0
name_attached    : none
saved_location  : your device only
on_session_end  : gone.
For hospitals, medical societies, and practices

Bring this to the people who carry your organization's clinical load.

01

Team & institutional wellness

Strength, nutrition, and stress-regulation programming built for your staff, including group access to On Call for You.

02

Keynotes & physician training

Built on the same clinical framework behind everything on this page, delivered live to your organization.

03

Accredited CME for your institution

Category 1 credit brought to your organization through TransparentCME, our directly ACCME-accredited platform.

Visit TransparentCME →
Book a callOne conversation, we'll point you to the right program.
Coming soon

Have you thought about becoming a certified physician coach.

We have something coming, and it's big. Details will be shared with our Interest List First.

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Dr. Ali Novitsky in low evening light

The day can stay in the driveway where it belongs.

On Call for You is currently free. No billing while it stays free. MD/DO only. Cancel yourself, anytime, no explanation needed.

Start tonight
You can leave as quietly as you came.
Dr. Ali

Ask Ali

A small team of real humans. Ask anything.

Ask Ali offers direction, not medical advice.