I lead.
Coaching, retreats, and community for women who lead.
The FIT Collective® · Physician-designed behavior change · Founded by Ali Novitsky, MD
Sustainable high performance and healthy longevity, built on how you handle stress.
Strength, metabolism, and stress support for those who want to perform at their best for decades, not just this season. It starts with understanding how stress shows up for you.
Built for women who lead. Results right away.
- Women coached since 2018
- 10,000+
- Hours of Category 1 CME
- 200,000+
- Accredited activities
- 732
- Accredited provider
- ACCME
Women physicians die sooner. Hospitals still won’t act.
Read the KevinMD essay →Start here
Find your path
I lead an organization.
Culture follows what leaders do. We start with your leaders, then spread the same habits across the whole team, with outcomes you can report.
I want this inside my practice or program.
Add physician-designed behavior change or accredited CME to what you already offer. We handle the accreditation.
Start with your leaders. Reach the whole team.
We build physician-designed coaching and education for leaders, teams, and whole workforces: nutrition, stress regulation, sleep, exercise, and individual support with digitalized, personalized coaching.
How it works
Behavior change through digitalized psychology.
Most programs hand everyone the same content and hope it sticks. We start by identifying each person’s Stress Type and what motivates them. Then we deliver coaching and nudges based on their motivation and their response to stress. Each person gets a different experience. The organization gets one system.
Your Stress Type
The DistressRx™ assessment identifies how you tend to respond under pressure. It is information, not a diagnosis.
Individualized digital coaching
Coaching that meets you in the moment, at any hour, through OnCall For You.
Nudges based on motivation and response to stress
Prompts shaped by what motivates you and how you respond to stress, so the next step fits the day you are having.
The FIT Collective® provides education and coaching. It is not individualized medical or mental health care.
Rest and recovery
Leadership is a marathon that started long before the title.
It started in the library at midnight. In the sacrifices nobody saw. In the version of you who decided, years ago, that this was worth everything.
And whether you’re leading a team, building something of your own, or chasing a different dream entirely, that drive never leaves you.
That drive is a gift. It’s also why rest can’t be optional.
We don’t rest because we’re done. We rest so we can keep going. So we can keep building the impact we came here to make.
Rest is part of the work.
DistressRx™ Stress Type
Stress isn’t one-size-fits-all. Neither is the fix.
Two leaders can face the same day and carry it completely differently. The DistressRx™ Stress Type assessment shows you how your stress tends to show up, so the support you choose actually fits.
It’s the same starting point we use with individuals, coaching cohorts, and organizations.
Find Your Stress Type, Free- 01Assertive
- 02Isolation
- 03Control
- 04Validation
- 05Catastrophizing
- 06Impulsivity
Physician coaching pilot
Ten years ago, I didn’t think private coaching for everyone was possible. Now we have early data.
In an eight-week open pilot, 651 physicians enrolled and 472 used OnCall For You across 1,216 coaching sessions.
- of sessions ended with lower self-reported stress
- 84%
- average stress on a 10-point scale, start to end of a session
- 5.3 → 2.5
- of sessions happened before 9 a.m. or after 6 p.m. Eastern
- 47%
Source: OnCall For You open pilot, July 22 to September 14, 2026. Results are self-reported with no control group, and participants were predominantly women. Findings reflect immediate in-session changes and do not show lasting reductions in stress or burnout.
Physician-led coaching for women leaders
3 places to land, a community that ties us all together.
Restore, Transform® and IMPACT all begin Sunday, January 10, 2027. Whatever you choose, we share a community space.
Restore
It gives you a steady place to keep practicing what already works.
Transform®
It strengthens the tools you have, adds new ones, and gives you specific, weekly support while you practice them.
IMPACT
IMPACT is for going deeper: building more flow between rest and focus, and sharper awareness of your own early warnings.
Hold my space for January 10Compare the three programsCME credit is available for eligible physicians.
About
Meet Dr. Ali
Ali Novitsky, MD is triple board-certified in pediatrics, neonatology, and obesity medicine and a Master Certified Coach. She is a former attending neonatologist and National Medical Director at Optum Health. She founded The FIT Collective® in 2018 and has since coached more than 10,000 women leaders. Her KevinMD essay on why women physicians die sooner sparked a national conversation about who cares for the people who care for everyone else.
About Dr. Ali →Start with one honest answer about your stress.
Find Your Stress Type, FreeSuccess Stories. Watch the video testimonials →