Ten years ago, I didn’t think this was possible.
Private, anonymous coaching, available to every doctor who needed it—not just those who could make another appointment.
My thinking has changed. And now we have early data to share.
In an eight-week OnCall For You pilot, 651 physicians enrolled, and 472 used the tool across 1,216 coaching sessions.
- of sessions ended with lower self-reported stress.
- 84%
- Average stress on a 10-point scale, from the beginning to the end of a session.
- 5.3 to 2.5
- of active users reported lower stress, on average, across their sessions.
- 92%
- of sessions happened before 9 a.m. or after 6 p.m. Eastern.
- 47%
Source: OnCall For You eight-week open pilot, July 22–September 14, 2026. Results are self-reported, with no control group; participants were predominantly women. These findings reflect immediate changes within coaching sessions—not proven lasting reductions in stress or burnout.
Because the moment you need support doesn’t always fit into an appointment.
Start OnCall For YouFree access for 7 days. After that, $99/month. Self-cancel at any time.
Nothing you say is ever stored.
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In a 651-physician pilot of OnCall For You, average self-rated stress fell from 5.3 to 2.5 per session, and 84% of sessions reduced stress.
Self-reported pilot data, July to September 2026.
For women physicians who want more for themselves.
Transform® and IMPACT are coaching communities built by a physician who lives this life too.
Meet Dr. Ali
Ali Novitsky, MD is triple board-certified in pediatrics, neonatology, and obesity medicine, a Master Certified Coach, and former National Medical Director at Optum Health. She founded The FIT Collective® in 2018 and has coached physicians for more than a decade.