Legal

Privacy Policy

How we collect, use, and protect your information

Last updated: June 2026

Ali Novitsky MD and The Fit Collective ("we," "us," or "our") respect your privacy. This Privacy Policy explains what information we collect when you visit our website or enroll in our programs, how we use it, and the choices you have. By using this site, you agree to the practices described here.

Information We Collect

We collect information in two ways — information you give us directly, and information gathered automatically as you use the site.

  • Information you provide: your name, email address, billing details, and anything you share when you enroll, book a consult, join the newsletter, or message us.
  • Information collected automatically: device and browser type, IP address, pages viewed, and general usage patterns, gathered through cookies and similar technologies.

How We Use Your Information

  • To deliver the programs, content, and services you sign up for.
  • To process payments and send related confirmations and receipts.
  • To respond to your questions and provide customer support.
  • To send newsletters and updates you have asked to receive (you can unsubscribe anytime).
  • To improve our site, content, and offerings, and to keep them secure.

Sharing & Disclosure

We do not sell your personal information. We share it only with trusted service providers who help us run our business — such as payment processors, email platforms, and analytics tools — and only to the extent they need it to perform their work.

We may also disclose information when required by law, to protect our rights, or in connection with a business transfer such as a merger or acquisition.

Cookies & Tracking

We use cookies and similar technologies to keep the site working, remember your preferences, and understand how the site is used. You can control cookies through your browser settings; disabling them may affect some features.

Data Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Your Rights & Choices

  • Access, correct, or request deletion of your personal information.
  • Unsubscribe from marketing emails using the link in any message.
  • Ask us how your information is used.

Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. Family programs are purchased and managed by a parent or guardian.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date above. Continued use of the site after changes means you accept the updated policy.

Contact Us

Questions about this policy or your information? Email us at mazzy@thefitcollective.com.

Dr. Ali

Ask Ali

A small team of real humans. Ask anything.

Ask Ali offers direction, not medical advice.