After ten years, Transform is getting the biggest upgrade it has ever had. Be first in line when the doors open.
The same program roughly a thousand women physicians already trust, now with private 24/7 access to my methods and live coaching with me back on the calendar. The next enrollment date is to be announced. Join the interest list and you will be the first to hear.
Dr. Kat Ray, in her own words.
"Picture a group of strong women owning their lives and emotions - laughing, crying, singing and dancing together - celebrate, question and find some answers to your inner questions. All with Ali Novitsky there to guide you."
These are individual client experiences. Results vary from person to person.
Watch Dr. Kat Ray's one-minute story above. Then see a room full of them.
See more physician results →You are the one everyone else leans on.
You run the unit, the practice, the house, the family calendar, and the emotional weather of everyone around you. You are good at it. That is the problem, because being the strong one for everyone has a quiet way of moving you to the bottom of your own list. The workouts get skipped. Lunch happens standing up between charts. The stress has nowhere to go, so it lives in your body. You do not need one more person telling you to try harder. You are already trying harder than anyone you know. You need a system built for a life like yours, and someone in your corner who actually gets it.
Three ways Transform holds you, all in one membership.
A coach in your pocket, and back in the room.
Private 24/7 access to my methods through Ask Ali, plus live coaching and workouts with me back on the calendar every week.
The whole system, built for your body and your schedule.
Strength, nutrition, and stress physiology handled together, personalized to your metabolism, your InBody numbers, and the time you actually have.
A room of women who carry what you carry.
Community, accountability partners, and a group of women who finally understand the load, so you are never doing this alone.
"Some of the women in the group have become my best friends. This community is like nothing I have ever experienced."
Michelle Beam
These are individual client experiences. Results vary from person to person.
Why I built this.
I am a physician. I spent years being the person everyone counted on while quietly running myself into the ground, and I could not find one program built for a woman living the life I was living. Everything assumed I had free time I did not have, or treated my body like a project to attack for thirty days and abandon. So I built the thing I needed.
Transform is ten years old now, and roughly a thousand women physicians have made it their home. I did not build a challenge you finish and forget. I built the place your health lives, with me in your corner for the long run, on the days it is easy and the days it is not.
If you are the one who holds everything together, this is the room I made for you. I would love to have you in it.
A physician on why the science held up to her scrutiny.
"I'm psych, so I was especially aware of the coaching elements. You did a really impressive job of weaving elements of CBT, Motivational Interviewing and Solution Focused Therapy into the 10 minutes exercise segments. You are delivering change right into the unconscious mind that way. All in the context of a relationship, which is how humans change. Very well designed program."
These are individual client experiences. Results vary from person to person.
See more physician results →Here is what just got bigger.
This is the biggest upgrade in ten years, and it changes what Transform can do for you.
Private access to my brain, 24/7.
Ask Ali is a private coach trained on every method and framework I teach. Ask it the things you would not even ask a 1:1 coach, at 2pm between patients or 11pm when you cannot sleep. It answers in my voice, reads your InBody scan, remembers your whole history, and sends you straight to the right tool.
Live coaching and workouts with me are back.
Real-time, on the calendar, me and you in the room, with replays always available. The thing members have asked me for most.
Coaching built around your stress type, every month.
Your DistressRx stress type drives on-demand coaching made for how you specifically respond under pressure, refreshed monthly.
Personalization deeper than a workout plan.
The app learns your body, your metabolism, and your schedule, then builds around them. The questions a coach never has time to ask, the app asks and acts on.
Everything you get, what it is worth, and when you get it.
Built for the woman already carrying the heaviest load, who is ready for real support instead of one more app.
1. Ask Ali AI coaching suite
A coach in your pocket, built on a decade of my frameworks across body, nutrition, relationships, stress, emotional eating, career, and body composition. It answers at 11pm, reads your InBody scan, and remembers your whole history.
Inside: Ask Ali 24/7 coach, conversation library, InBody scan reading, twice-daily nudges from Ali, Thought Distortion Checker, Urge Coach, Coaching Check-In, relationship coaching from Mind Body Marriage, Evolution Report.
2. Mindful Macros, G.O.A.L.S., and Calculated Macros nutrition system
Custom protein and macro targets from your own metabolism, with a hand-portion method and a food log you can fill by photo, voice, or barcode.
Inside: Personalized macro targets, hand-portion servings system, the full food log with six logging methods, recipe library, body-type quiz, Dressing for Your Body Type.
3. Meal planning library
More than a year of done-for-you dinners and lunches with no meal prep, plus a guide to 28 restaurant chains you can log in one tap.
Inside: 52-Week Dinner Challenge with a protein and a vegetarian track, Lunch 365 with shopping lists, Dining Out Guide across 28 chains.
4. Full fitness catalog
Nearly 1,000 follow-along workouts and a calendar built around your body and your time.
Inside: My Calendar personalized plan, Workout Finder, search workouts by mindset topic, Exercise Video Library, and personalized programming led by Ali on video with 10, 20, and 30 minute options, three levels, plus yoga, meditation, core and floor, and travel workouts.
5. Nutrition Training Program and implementation
Learn nutrition the way I do. A full training that turns my clinical method into skills you use in your own kitchen, with live calls to work through your real questions.
Inside: 24 teaching modules and 24 live Q&A calls.
6. DistressRx stress system and personalized coaching
Find your stress type, get the tools that calm your specific nervous system, and a daily rhythm that meets you on hard days and good ones.
Inside: Stress-type quiz, DistressRx Coaching Program, Transform Workbook, Daily Thought Trash, Tonight's Wins, the branching Daily Check-In, mindset topic quiz.
7. Learning libraries
More than 400 short lessons plus full menopause and GLP-1 education, a searchable teaching library, and every podcast episode sorted by topic.
Inside: Learn video library across 14 categories, Genetics, Menopause Education Series, GLP-1 Education Series, Mindset Library, Article Library, podcast library across 11 categories.
8. Live group coaching and workouts with Ali
Get on Zoom and coach live with me every week, with the whole room behind you.
Inside: Weekly Live Calls exclusive to Transform, with replays always available.
9. Community and accountability, your seat in the room
Real accountability partners and a room of women carrying the same load, with pods and shared wins rolling out now.
Inside: Accountability Partners with matching and messaging, Pods, Community Sharing.
10. Progress and body tracking
Your InBody numbers and macro compliance tracked over time so you can see what is actually changing.
Inside: In-Body Evaluation, Progress Reports with compliance, streaks, and full history export.
11. The daily app
The whole thing in a native app on your phone, with a simple daily plan and one-tap sign-in.
Inside: Native iOS and Android app plus web, Today’s Plan checklist, opt-in notifications, secure code sign-in.
12. Accredited CME credit
The time you already spend on your own health can count. Earn accredited continuing medical education credit inside Transform, so the work you are doing for yourself also goes toward the requirements you have to meet anyway. Anticipated value, pending final CME confirmation.
Inside: CME-accredited activities across the program. Credit amount and accreditation details pending final confirmation.
Bonus programs included with your membership.
Bonus value included free: $1,791. Private coaching and the CME retreats sit on top as member privileges.
Everything above adds up to $66,288 a year in value. Your membership is $997 a month, with every upgrade included.
Six-month minimum, then month to month.
One price, everything above, for as long as you are a member.
Enrollment in Transform is subject to our Program Terms and Waiver.
She was not sure it was worth the commitment. Here is her honest take.
"I overthought the Transform price, and slightly self sabotaged saying I couldn't afford it. Then my husband said, 'I have no clue what you do there but you have to keep doing it.'"
These are individual client experiences. Results vary from person to person.
See more physician results →What the price reflects, in plain terms.
I have run Transform for ten years. The program is materially bigger than it has ever been. Private 24/7 coaching trained on my methods, live coaching and workouts with me back on the calendar, and monthly coaching built around your stress type are real additions with real cost behind them. That is what $997 a month reflects.
Who this is really for.
For you if
You carry a heavy, high-stakes load, you are analytical and a little skeptical, you are done with hype, and you are ready for real support for the long run instead of one more app you abandon in a month.
Not for you if
You want a 30-day quick fix, or a plan to white-knuckle and drop. Transform is built for the long haul, on purpose, and it works because of that.
"I did the opposite of impulse join. I skeptically overthought, questioned and judged myself for needing the help. All clear signs that Transform was exactly right for me! Already happy with the progress I have made. Most may not see it on the outside, but so much more peace on the inside."
Jean Aukerman Vickers
These are individual client experiences. Results vary from person to person.
The difference, plainly.
Most programs
Hand you a workout library and wish you luck. A challenge that ends. A plan built for a body with free time you do not have. Generic macros. No one in your corner when it gets hard at 11pm.
Transform
Coaching that answers at 11pm, live time with me every week, a system that adapts to your metabolism and your schedule, stress tools built for how you specifically respond under pressure, and a physician who built the whole thing for a life like yours and stays for the long run.
"Let me think about it."
Take the time you need. Transform is a real commitment and I want you to be clear before you make it. Enrollment is not open right now, so the best thing you can do is join the interest list. When the doors open you will hear from me first, with everything you need to decide.
The real decision was never the timing. It is whether you are ready for a place that takes care of you.
If Transform is a yes for you at any point, put your name on the interest list so the next enrollment does not pass you by.
"What have I lost? Nothing. This has been an investment that's paid back exponentially, personally and professionally. If you're thinking about joining, do it. You won't regret it."
Michelle Beam
These are individual client experiences. Results vary from person to person.
What you are actually committing to.
Transform has a six-month minimum, on purpose. Real change in strength, metabolism, and stress physiology does not happen in three weeks, and I will not pretend it does. Six months is enough time for the work to take hold. After that you stay month to month for as long as it serves you.
What changed in her first few months.
"The real eye opener was that compared with 2 years ago I have lost 14 lbs of body fat and gained 13 lbs of muscle. I have been a scale tracker for as long as I can remember, but I've learned since working with Ali that it is the least reliable measure of true progress when you are doing this kind of work."
These are individual client experiences. Results vary from person to person.
See more physician results →Is Transform right for you?
Ali's brain is trained to guide you accurately. Start a consult with Ask Ali, tell her what is going on, and she points you to the right next step, even if that step is not Transform yet.
Before you decide on anything, tell me what is going on and I will give you my honest read on whether Transform is the right fit.
No forms, no pressure. A real conversation with Ask Ali, trained on my brain. If Transform is not your right next step yet, she will tell you that too.
This consult is educational and is not individualized medical advice. For anything clinical, your own physician is the right person to see.
Asked and answered.
Is this only for physicians?
Transform was built for women physicians, and the women who do best here are the ones carrying a heavy, high-stakes load. If that is you, you will fit.
I have started and quit programs before.
Good, because this is not a program you white-knuckle for 30 days and abandon. It is a system for the long run, with coaching in your pocket for the exact moments you would normally quit.
What if I fall behind?
You cannot fall behind. There is no cohort to keep pace with. Your calendar is yours and the app meets you wherever you are.
Do I have to come to the live calls?
No. The live time is there when you want it, and everything else is always on. If you never made a single live call, the app, the coaching, and the system are still yours.
Can I cancel?
After the six-month minimum, yes, anytime. You stay month to month for as long as it serves you.
She thought she was too busy for this. Here is what actually happened.
"I have three young kids, a full time job with 16 hours of volunteer clinic on top of it, and am getting my coaching certification, yet I truly do not have trouble finding time for Transform thanks to the way you have set it up with 30 minute workouts, coaching call replays, and the amazing Fit Collective app. The program offers so much but the way it is distributed makes it so wonderfully consumable."
These are individual client experiences. Results vary from person to person.
See more physician results →You have taken care of everyone else long enough.
You already know how to be the strong one. What you have not had is a place that takes care of you for a change, built by someone who lives your life and stays in your corner for the long run. That place is here. Transform is $997 a month, with a six-month minimum and then month to month. The next enrollment date is to be announced. Join the interest list and you will be the first to know when the doors open.
Ask Ali
A small team of real humans. Ask anything.
Ask Ali offers direction, not medical advice.