Hi friend,
There were so many things I wanted to write to you about this week. And, I decided to write about this.
We built an anonymous coaching line for physicians. No login tied to your name. Nothing saved after the session ends. Not your hospital, not your program, not us — nobody ever knows who had the session or why.
Three weeks in, 603 physicians got access to it.
442 of them have already used it.
That’s not a marketing stat I’m proud of. It’s a confession I wasn’t expecting. Because the number everyone quotes for these things — the EAP line, the wellness benefit, the “we care about you” portal your hospital rolled out — is usually something like five people out of a hundred. Maybe. In fact, industry standards show a 5% utilization in app-based programs for physicians.
We’re at 73% utilization.
And here’s the part that actually got me. Almost half of every single session happens between 6pm and 8am. Not lunch break. Not a scheduled wellness hour. Midnight. Six in the morning, before rounds. The exact hours nothing else in your benefits package is even open.
I don’t think that’s a coincidence. I think it’s 442 women deciding, at the one hour nobody’s watching, that they were done pretending they were fine.
I’ve built a lot of things for physicians over the last decade. This is the first one where the data made me a little sad before it made me proud. Because it means so many of us have been doing this alone, at 2am, with nobody to say it to.
You might not be one of the 442. You might not even be a physician reading this. But if you’re the one still awake next to someone who’s also awake, both of you performing a bedtime that isn’t happening — I want you to know you are not the only one doing that math at midnight.
We are all-in with On Call For You. Ask Ali is a beast. She has coached over 1,000 sessions in 3 weeks with a stress reduction of almost 3 points on average per session. Give her a spin. You can find her here.
With so much love,
Ali