For institutions whose people are burning out at the top.
A physician-led wellness partnership built on DistressRx™ — for health systems, corporations, and medical training programs ready to treat burnout as the system-level metabolic and stress condition it actually is, not as an individual willpower problem.
Book a Discovery Call →With Dr. Bridget Godwin · 30 minutes · No obligationYour high performers aren't underperforming. They're dysregulated.
The clinicians, executives, and trainees inside your institution were selected for their ability to perform under pressure. They're not burning out from incompetence — they're burning out from sustained nervous system overload, accumulating over years, often invisible until it isn't.
Most institutional wellness programs treat this as an individual issue — meditation apps, EAP referrals, resilience training, mental health awareness campaigns. The intent is good. The frame is wrong.
Burnout is a physiological condition layered on top of a systemic one. Treating it with generic content delivered to individuals doesn't address either layer — which is why $14 billion in annual corporate wellness spend has barely moved the needle.
We treat what's actually happening. At the nervous-system level. With the credibility of a physician. At the scale your organization needs.
DistressRx™ — the backbone of every engagement.
DistressRx™ is the clinical framework I built over a decade of practice — the recognition that every person under chronic stress falls into one of six dominant patterns, each with a different physiology and a different intervention.
At the individual level, it's how a woman in midlife learns to regulate her own nervous system. At the institutional level, it's how an organization understands why its people are breaking — and what to actually do about it.
Every engagement starts here: with a clear, physician-grounded framework your people can name, recognize in themselves, and apply in real time. Not abstract concepts. Pattern recognition that produces behavior change.
What your people are actually running on.
Every person under sustained pressure defaults to one or two of these. Most institutional wellness misses them entirely.
The Assertive Type
High-functioning, action-oriented, often praised. Pushes through stress until physiology rebels — chronic inflammation, sleep loss, irritability with peers.
The Isolation Type
Withdraws when pressure mounts. Reads as "low engagement" or "checked out" but is actually nervous-system protection. Often missed in 1:1s.
The Control Type
Manages stress by micro-managing environment. High output, low collaboration. Often the highest-performing team member who exhausts those around them.
The Validation Type
Stress shows up as people-pleasing, over-extending, inability to set limits. The team's emotional regulator — until they collapse.
The Impulsivity Type
Dysregulation shows up in decision-making, communication, and emotional reactivity. The pattern often labeled as "personality" when it’s actually physiology.
The Catastrophizing Type
Chronic threat-scanning, anticipatory anxiety, rumination. High intelligence weaponized against the self. Often the hidden cost of perfectionism cultures.
The annual partnership.
Custom-scoped to your organization. A year of physician-led wellness, embedded into how your people actually work.
A year of physician-led wellness.
Built for institutions ready to treat wellness as infrastructure, not perks.
Investment scoped to organization size and engagement depth. Discussed in discovery.
The annual partnership is the work that actually moves the needle. It's not a wellness vendor relationship — it's a clinical-grade infrastructure layer for your people.
Engagements are scoped during the discovery call but typically include:
- —A foundational DistressRx™ onboarding — keynote or workshop introducing the framework to the entire eligible population
- —A multi-month structured curriculum delivered to a cohort (clinicians, executives, residents, leadership)
- —Live monthly calls with physician faculty for ongoing implementation support
- —An asynchronous content library — recorded modules your people can return to between live sessions
- —Physician-led office hours for 1:1 escalation support
- —Optional integration with your existing wellness, EAP, or benefits infrastructure
- —Outcome reporting at quarterly checkpoints (engagement, qualitative themes, recommended adjustments)
Or start smaller.
If you're not ready for an annual partnership, these are how most institutions try us first — and how the conversation often begins.
The Keynote
A single talk introducing DistressRx™ to your team, board, or training program. Available virtually or in person. The most common entry point — and the conversation that often leads to a larger engagement.
The Workshop Series
A 4-6 session DistressRx™ implementation series delivered to a defined cohort — leadership, clinicians, a residency class, an executive team. The middle path between a keynote and a year-long partnership.
Three kinds of institutions.
Health Systems
Hospitals, health systems, and large practice groups facing clinician burnout, retention pressure, and the workforce cost of dysregulation in patient-facing roles.
High-Performance Organizations
Law firms, consulting firms, financial services, executive search, tech, and other performance-culture organizations where the top of the pyramid burns out fastest.
Residencies & Medical Schools
Residency programs, fellowships, and medical schools building wellness curricula. Where the lifespan of physician burnout begins — and where prevention is most efficient.
A physician-built framework — not a wellness product.
DistressRx™ has been refined over a decade in private practice, group programs, and institutional engagements. The framework holds up because the physiology underneath it doesn't change — only the population we apply it to.
Dr. Ali Novitsky. Triple board certified.
I built DistressRx™ because I watched the people I trained alongside — physicians, executives, high performers across every field — burning out in a way that no wellness program could reach. The interventions weren't wrong. They were the wrong unit of analysis.
Burnout doesn't happen in the head. It happens in the autonomic nervous system, the HPA axis, the metabolic and inflammatory cascades that respond to chronic load. Treat that, and the cognitive and emotional symptoms shift. Treat the cognitive symptoms in isolation, and you get the wellness industry we have now.
I bring clinical credibility your organization can defend — to physicians, to boards, to budget committees. And I deliver it through a framework simple enough that a busy executive can apply it in the next thirty seconds.
Master Certified Coach · Founder, The FIT Collective®
From discovery to delivery.
Every engagement starts the same way — and gets scoped from there.
Discovery Call
30 minutes with Dr. Bridget Godwin. We learn about your organization, the population we'd be serving, your current wellness infrastructure, and the outcomes you're looking for.
Custom Proposal
Within a week, you receive a scoped proposal with recommended engagement type (keynote, workshop series, or annual partnership), delivery format, timeline, and investment.
Engagement Begins
Once signed, we co-design the rollout with your team — communications, scheduling, content tailoring, and any integration with existing wellness or benefits infrastructure.
Before the discovery call.
Start with a discovery call.
30 minutes with Dr. Bridget Godwin. We learn about your organization, your population, your goals. You learn whether this is the right fit before any pricing conversation begins.
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Ask Ali
A small team of real humans. Ask anything.
Ask Ali offers direction, not medical advice.