Who are you here for?
Two short questions. One clear recommendation. The work is the same in spirit — just calibrated to where you are right now.
Which feels like where you are?
Pick the option that sounds most like the version of you reading this right now.
What does your family need right now?
Pick the option that fits where your household actually is — not where you wish it was.
What's your role here?
Different roles call for different programs. Pick the one that best describes your situation.
Metabolism, Muscles & Mindset
Build the practice that holds.
Three 10-minute workouts a week. Real food. Mindset coaching woven in. 52 weeks of content.
MMM is the entry point to the entire body of work. It's the practice that women in Transform® and Impact™ are already doing — and the year-long foundation that everything else builds on. Most women start here.
Designed specifically for the metabolic shifts of midlife: perimenopause, slowed recovery, body composition changes, and the new relationship with stress that comes with leading a complex life. Real-world data: 95% of users preserved muscle mass while in a calorie deficit — a result generic fitness programs can't promise.
Three short workouts a week. Three progressive levels. A new strength, mindset, and nutrition topic every week of the year. Built to fit around a real life, not in addition to one.
Transform®
The flagship year for high-performing women.
A full year inside a structured container with live physician-led coaching, pods of six, and a community of physicians, attorneys, executives, and founders.
Transform® is the year where the practice becomes a life. Built for women who are running everything — and who need the structured support, accountability, and community to actually land the change instead of cycling back to where they started.
The structure: eight weeks of focused work followed by four weeks of integration, four times across the year. Pods of six women meeting inside the larger cohort. Live coaching with Dr. Ali and the physician team. DistressRx™ as the diagnostic spine. MMM™ as the weekly practice.
Transform® opens by waitlist only — the January 2027 cohort is currently building. Add yourself to the waitlist to be the first to hear when applications open and to receive an invitation to the pre-enrollment orientation.
Private Coaching
Someone who will customize your path forward exactly how you need it.
Two 30-minute sessions a month with a coach matched to you — strength, nutrition, hormones, stress, the whole picture.
Private Coaching is the most personalized support we offer — matched to you, and small enough to fit a real life. Two 30-minute sessions a month with a coach who remembers where you left off, so you're never re-explaining yourself or starting over. It works on its own, and alongside Transform® or Impact™.
Easy on purpose: no application, no year-long contract. You share where you are and what you want to work on, we pair you with the coach whose focus fits, and you book your two sessions around your own calendar. If the fit isn't right, we rematch you. Pause when life gets loud and pick it back up when it doesn't.
One honest note: this tier matches you with a trained FIT Collective coach — consistent, personal support without a five-figure commitment. Working one-to-one directly with Ali is a separate, limited offering; reach out if you'd like details on that.
Impact™
The deepest, most intimate container.
A small, application-only mastermind for women who are ready for identity-level transformation — not just behavior change.
Impact™ is the smallest, deepest container in the entire ecosystem. It includes Transform® as the foundation — and adds twice-monthly intimate group calls with Dr. Ali, a custom workbook, two in-person retreats, and a private WhatsApp community for ongoing connection between sessions.
Built for high-performing women who have done enough of the work to know that the next level isn't another program — it's a deeper relationship with the work, the framework, and the small group of women alongside her.
By application only. The application takes about 15 minutes and is reviewed personally. There's no commitment to apply, and no obligation to accept if invited.
The Berkshires Retreat
Four days at Miraval. One reset.
A focused, immersive long weekend in the Berkshires. Time away from the load to recalibrate completely.
The Berkshires Retreat is the in-person experience for women who need a complete change of environment to reset. Four days of physician-led programming, movement, contemplation, and conversation in one of the most beautiful spa destinations in the country.
Open to all women — not limited to existing program members. 12 CME credits available for physician attendees. Programming weaves together MMM™ practice sessions, DistressRx™ teaching, contemplative time, and the kind of deep conversation that only happens away from the everyday load.
Limited spaces. The retreat sells out every year by mid-summer.
Family Reset
One pillar a week. One reset.
The ARCC™ framework taught in sequence over four weeks — Awareness, Regulation, Communication, Connection — with live calls from a five-physician team.
Family Reset is the fastest path from a household running on stress to a household running on regulation. Four weeks. One ARCC™ pillar per week, in the only order the nervous system actually responds to.
One purchase covers the entire household — partners, kids, anyone you live with. Calls are physician-led by Drs. Ali Novitsky, Mark Novitsky, Bridget Godwin, Sara Ayers, and Kristi Angevine — five board-certified physicians, each bringing a different specialty to the framework.
This is the pilot cohort. Six total cohorts planned across the year, each with roughly 100 families. The June 22 cohort is the first.
The Fit Kid Program™
The long-term practice for the next generation.
52 weeks of strength training, mindset coaching, nutrition, and meditation for kids — with the parent and family guides that integrate the work into how you actually run a household.
The Fit Kid Program™ is for the mom managing her own health while leading the household. Six included pillars: kid's strength training, mindset coaching, a 52-week kid workbook, parent and family discussion guides, a stress regulation program, and nutrition and meditation curriculum.
Where Family Reset moves the system in four weeks, Fit Kid keeps the system moving for the next year. The strength training is body-weight based, age-appropriate (6-17), and progressive. The mindset work is woven into the workouts themselves — the same approach used in MMM™ for adults.
Many families pair Fit Kid with Family Reset: do the reset first, then keep the practice running through the year.
Nutrition Training Program
Evidence-based nutrition for real clinical practice.
A physician-designed nutrition training for healthcare professionals managing weight, muscle preservation, GLP-1 patients, and metabolic health.
The Nutrition Training Program is the clinical curriculum I built for the healthcare professionals who DM me asking how to actually apply nutrition in patient care. Not theory. Real frameworks, scripts, and tools you can use in your next visit.
Built for the entire allied team — physicians, NPs, PAs, RDs, behavioral health providers, and anyone involved in patient care around weight, metabolism, or GLP-1 medications. The frameworks adapt to any clinical role.
Self-paced. 12 months of access. 24 modules across protein, fat, carbs, hydration, body composition, GLP-1 medication management, supplements, intuitive eating, and the clinical conversations that actually move patients forward.
Strength Licenses
Bring strength & mindset into your practice.
License our physician-designed strength and mindset programs for your patients. Beginner, Total, and Kid's options available — all app-delivered, compliance-built, and revenue-generating.
Strength Licenses let you offer structured wellness programming to patients without the complexity of insurance billing. You purchase a license (in seats), introduce the program during visits, and patients follow it through the app. You set your own patient pricing — and 100% of those sales remain with you.
Five tiers available: Beginner Strength & Mindset (25/50 seats), Total Strength & Mindset (25/50 seats — the most comprehensive), Kid's Strength & Mindset (25/50 seats), Combination Bundles (Total + Kid's), and Bulk 500 Seats for growing practices ready to fully incorporate.
The program is structured as a non-insurance wellness service — designed to align with a low anti-kickback risk model, with legal disclosures integrated directly into the app.
Wellness Programs for Organizations
DistressRx™ at scale.
A physician-led wellness partnership for health systems, corporations, and medical training programs whose people are burning out at the top.
This is the work for institutions whose people are burning out — not because they're incompetent, but because they're dysregulated. Wellness Programs for Organizations is the physician-led infrastructure layer for the people at the top of your pyramid.
Built for health systems facing clinician burnout, corporations watching their best performers collapse, and residency programs trying to prevent the burnout cycle before it begins. Every engagement starts with a 30-minute discovery call with Dr. Bridget Godwin to scope what fits your population, your goals, and your budget.
Single keynotes available as entry points. Workshop series and annual partnerships scoped from there. All engagements are built on DistressRx™ as the clinical spine — a peer-developed, validated framework you can defend to a board.